SENIOR EDITOR

Verywell Mind | Dotdash Meredith

June 2021 - Present (Promoted from Editor)​

• Oversee and guide a roster of 20+ freelance writers to facilitate timely and quality evergreen content that's consistent with brand voice and formatting 

• Manage monthly evergreen publishing workflow – from reviewing keyword gap lists and assigning topics to  organizing team brainstorm ideas into fleshed-out angles

• Owning the launch of key tentpoles including the brand's Therapy and Crisis Center resource pages and special projects like monthly content spotlights and former digital issues​

• Serve as the de facto head of Voices (Verywell Mind's personal stories area of the site) – creating guidelines, soliciting/approving pitches, and editing stories for sensitivity

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COPYWRITER

Razorfish

December 2018 - June 2021

• Worked on the copy team executing up to 5 editorial pieces of health, wellness, and lifestyle content each week for Samsung’s content hub Explore, on behalf of Razorfish, one of the world’s largest content marketing agencies 

• Pitched, researched, and wrote stories on health, wellness, fitness, and lifestyle that drive traffic and conversion to Samsung’s product offerings

• Provided final QA copyediting and proofing on more than 10 pieces of content a month

• Curated the editorial calendar according to monthly strategic insights, cultural trends and client commerce launches

• Built and updated landing pages such as Wellbeing and Life Hacks on a quarterly basis to reflect the latest content and brand priorities

 

WEB EDITOR

WomenWorking.com/Creative Expansions, Inc.

March 2017 - November 2018

• Conceived, assigned, oversaw, wrote and edited original articles among a team of five contributors

• Analyzed website and social media metrics daily via Google Analytics, Facebook/Twitter/Instagram Insights

• Maintained editorial calendar and handled day-to-day scheduling of content on Facebook page

• Co-produced "Unapologetically Honest"—a provocative web series featuring millennial women speaking out on today's social issues—from ideation to publication

• Recruited, hired, and managed interns

 

 

FREELANCE WRITER

Self-Employed

February 2017 - Present

• Contribute articles for various web publications (Current clients include: Samsung [via SapientRazorfish], Simmons Boardman Publishing and Shine Inc.)

• Conduct research for articles through the internet, phone interviews and observational methods

 

 

CONTENT COORDINATOR

Audible, an Amazon company

February 2012 - December 2016

• Served as primary point of contact for internal teams and more than 700 of Audible’s external content partners/vendors

• Managed and prioritized electronic delivery of title assets through production workflow

• Initiated all metadata-related change requests/inquiries within 48 hours 

• Coordinated complete and timely asset delivery for incoming audiobooks to ensure titles met scheduled publication dates