ANDRIA PARK
Writer/Editor
Creative storyteller with 6+ years writing and wordsmithing copy for print and digital brands—
specializing in the health/wellness space.
SENIOR EDITOR
Verywell Mind | Dotdash Meredith
June 2021 - Present (Promoted from Editor)
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Oversee and guide a roster of 20+ freelance writers to facilitate timely and quality evergreen content that's consistent with brand voice and formatting
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Manage monthly evergreen publishing workflow – from reviewing keyword gap lists and assigning topics to organizing team brainstorm ideas into fleshed-out angles
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Owning the launch of key tentpoles including the brand's Therapy and Crisis Center resource pages and special projects like monthly content spotlights and former digital issues
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Serve as the de facto head of Voices (Verywell Mind's personal stories area of the site) – creating guidelines, soliciting/approving pitches, and editing stories for sensitivity
COPYWRITER
Razorfish
December 2018 - June 2021
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Worked on the copy team executing up to 5 editorial pieces of health, wellness, and lifestyle content each week for Samsung’s content hub Explore, on behalf of Razorfish, one of the world’s largest content marketing agencies
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Pitched, researched, and wrote stories on health, wellness, fitness, and lifestyle that drive traffic and conversion to Samsung’s product offerings
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Provided final QA copyediting and proofing on more than 10 pieces of content a month
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Curated the editorial calendar according to monthly strategic insights, cultural trends and client commerce launches
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Built and updated landing pages such as Wellbeing and Life Hacks on a quarterly basis to reflect the latest content and brand priorities
WEB EDITOR
WomenWorking.com/Creative Expansions, Inc.
March 2017 - November 2018
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Conceived, assigned, oversaw, wrote and edited original articles among a team of five contributors
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Analyzed website and social media metrics daily via Google Analytics, Facebook/Twitter/Instagram Insights
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Maintained editorial calendar and handled day-to-day scheduling of content on Facebook page
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Co-produced "Unapologetically Honest"—a provocative web series featuring millennial women speaking out on today's social issues—from ideation to publication
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Recruited, hired, and managed interns
FREELANCE WRITER
Self-Employed
February 2017 - Present
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Contribute articles for various web publications (Current clients include: Samsung [via SapientRazorfish], Simmons Boardman Publishing and Shine Inc.)
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Conduct research for articles through the internet, phone interviews and observational methods
CONTENT COORDINATOR
Audible, an Amazon company
February 2012 - December 2016
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Served as primary point of contact for internal teams and more than 700 of Audible’s external content partners/vendors
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Managed and prioritized electronic delivery of title assets through production workflow
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Initiated all metadata-related change requests/inquiries within 48 hours
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Coordinated complete and timely asset delivery for incoming audiobooks to ensure titles met scheduled publication dates