CV | portfolio

Writer/Editor

Creative storyteller with 6+ years writing and wordsmithing copy for print and digital brands—

specializing in the health/wellness space.

June 2021 - Present (Promoted from Editor)

Oversee and guide a roster of 20+ freelance writers to facilitate timely and quality evergreen content that's consistent with brand voice and formatting
Manage monthly evergreen publishing workflow – from reviewing keyword gap lists and assigning topics to organizing team brainstorm ideas into fleshed-out angles
Owning the launch of key tentpoles including the brand's Therapy and Crisis Center resource pages and special projects like monthly content spotlights and former digital issues
Serve as the de facto head of Voices (Verywell Mind's personal stories area of the site) – creating guidelines, soliciting/approving pitches, and editing stories for sensitivity

Worked on the copy team executing up to 5 editorial pieces of health, wellness, and lifestyle content each week for Samsung’s content hub Explore, on behalf of Razorfish, one of the world’s largest content marketing agencies
Pitched, researched, and wrote stories on health, wellness, fitness, and lifestyle that drive traffic and conversion to Samsung’s product offerings
Provided final QA copyediting and proofing on more than 10 pieces of content a month
Curated the editorial calendar according to monthly strategic insights, cultural trends and client commerce launches
Built and updated landing pages such as Wellbeing and Life Hacks on a quarterly basis to reflect the latest content and brand priorities

March 2017 - November 2018

Conceived, assigned, oversaw, wrote and edited original articles among a team of five contributors
Analyzed website and social media metrics daily via Google Analytics, Facebook/Twitter/Instagram Insights
Maintained editorial calendar and handled day-to-day scheduling of content on Facebook page
Co-produced "Unapologetically Honest"—a provocative web series featuring millennial women speaking out on today's social issues—from ideation to publication
Recruited, hired, and managed interns

Contribute articles for various web publications (Current clients include: Samsung [via SapientRazorfish], Simmons Boardman Publishing and Shine Inc.)
Conduct research for articles through the internet, phone interviews and observational methods

Served as primary point of contact for internal teams and more than 700 of Audible’s external content partners/vendors
Managed and prioritized electronic delivery of title assets through production workflow
Initiated all metadata-related change requests/inquiries within 48 hours
Coordinated complete and timely asset delivery for incoming audiobooks to ensure titles met scheduled publication dates